It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling.
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser. Infused with Electra's legendary style and patented Flat Foot Technology®, the 7D offers a solid range of gears to handle any hills you may encounter on your way.
They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. It can be life-changing, however, and there's no better machine to take the plunge with than with the Roll.